In this episode of the Interesting B2B Marketers podcast, Chris Freeman, Advisor & EIR at Techstars, Colliers Intl., & Food Foundry, shares his experiences as a tech advisor and startup mentor. Chris discusses a case study about a startup that utilizes technology to impact the lives of the deaf and hard-of-hearing community. The conversation covers the challenges faced, strategies employed to overcome them, and the importance of finding talent within niche communities.
Steve and Chris delve into the significance of effective communication, sales training software, and networking strategies. They also touch on Chris's mentoring work with a food accelerator and his assistance in helping a company find office space. Finally, the discussion explores advertising best practices and the need for B2B marketers to focus on the fundamentals in their tech stacks.
So tune in to hear Chris's journey and the valuable insights he has to share!