Interesting B2B Marketers
Bringing you interesting contemporary takes, industry tips and tricks, guest interviews, and true stories from B2B marketers in the trenches.
Episodes
57 episodes
Episode 57: Revitalizing Brands and Embracing Digital Transformation | Don Polite
In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a gl...
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Season 1
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Episode 57
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27:06
Episode 56: Transforming B2B Marketing with Deep Customer Insights and AI Innovation | Akash Pathak
In this episode of the Interesting B2B Marketers Podcast, Steve sits down with Akash Pathak, a trailblazer in growth and digital transformation with over two decades of experience. Akash shares riveting narratives from his career, parti...
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Season 1
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Episode 56
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28:49
Episode 55: Harnessing Thought Leadership and Navigating Post-Pandemic B2B Marketing | Anthony Kennada
On the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Anthony, Co-Founder & CEO of his recent entrepreneurial venture, Audience Plus, which aims to empower businesses using editorial media and thought leadersh...
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Season 1
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Episode 55
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30:29
Episode 54: Strategic Insights from B2B Marketing Veterans: Lessons from the Trenches | Julie Knight
In this episode of the Interesting B2B Marketers Podcast, Steve Goldhaber talks to Julie Knight, former CMO at Unit4 and a seasoned B2B marketing veteran. The conversation kicks off with an in-depth look at the challenges and intr...
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Season 1
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Episode 54
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40:16
Episode 53: Unifying Digital Strategies: Insights from B2B Marketing Maven | Zoe Kazmierski
In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber converses with Pegasystems' digital marketing strategist, Zoe Kazmierski. They delve into the pivotal role of integrating SEO and paid search teams, emphasizing the...
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Season 1
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Episode 53
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30:32
Episode 52: From Lemonade Stands to Tech Titans: Timeless Marketing Insights | Jeff Swystun
In the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Jeff Swystun, a seasoned marketing consultant with experience ranging from global brands to startups. The two engage in a multifaceted conver...
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Season 1
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Episode 52
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41:50
Episode 51: Branding, Gamification, and the Art of Effective Communication | Christian Klepp
In this episode, Steve Goldhaber sits down with Christian Klepp, the co-founder and director of EINBLICK Consulting, to delve into the intricate world of B2B marketing. They kick off the conversation with the complexities of branding in joint v...
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Season 1
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Episode 51
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43:57
Episode 50: Marriage of Creativity & Audience Psychology in Marketing | Vanessa Hartung
In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Vanessa Hartung. Vanessa is a seasoned content marketer who has spent her career mastering the intricacies of B2B SaaS marketing.During this conversat...
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Season 1
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Episode 50
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31:44
Episode 49: Brand Transformation, Growth & Marketing Paradigms: A Deep Dive | Van Diamandakis
In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits down with Vyond's Chief Commercial Officer, Van Diamandakis, to delve into a rich tapestry of experiences spanning his multifaceted career.Their convers...
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Season 1
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Episode 49
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46:13
Episode 48: Transforming Businesses: Community to Member-Led Model | Mark Kilens
Steve Goldhaber welcomes Mark Kilens, an accomplished marketer boasting over 15 years of industry experience, to this episode of the Interesting B2B Marketers podcast. With an impressive career spanning organizations like HubSpot, Drift, and Ai...
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Season 1
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Episode 48
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26:35
Episode 47: Leveraging Thought Leadership and Podcasts for Authentic B2B Engagement | Mark Colgan
In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Mark Colgan, a seasoned B2B sales and marketing professional with 14 years of experience. They delve into Colgan's professional journey from recruiting to co-f...
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Season 1
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Episode 47
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29:50
Episode 46: Blending Tech & Strategy: B2B Tech Sales Complexities | Mark Donnigan
In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Mark Donnigan, a dynamic professional whose career spans across computer science, music, and revenue strategy. Mark's unique blend of technical expertise and...
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Season 1
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Episode 46
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46:42
Episode 45: Rebranding Complexities & Marketing Strategies | Rowan Tonkin
In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Rowan Tonkin, CMO at Planful. With his international experience, Rowan shares the complexities of executing a company rebrand within a tight timeline, focusing...
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Season 1
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Episode 45
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32:55
Episode 44: Establishing New Categorization and Humanizing Technology | Jamie Gier
In this episode of the Interesting B2B Marketers podcast, Steve and Jamie Gier, Chief Marketing Officer of DexCare, discussed a variety of topics including building a new category in the healthcare technology industry, humanizing technology for...
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Season 1
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Episode 44
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37:27
Episode 43: Managing Channel Conflict & Navigating E-commerce in B2B | Brian Beck
In this episode of Interesting B2B Marketers, Steve sits down with Brian Beck, a veteran in the e-commerce field with over 20 years of experience specializing in B2B e-commerce. They discuss the case study of a manufacturer of pneum...
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Season 1
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Episode 43
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31:43
Episode 42: Keyword Targeting & User Engagement: Winning SEO Tactics | Andy Crestodina
In this episode of the Interesting B2B Marketers podcast, Steve sits in with Andy Crestodina, co-founder of Orbit Media Studios. Andy has over 22 years of experience in SEO and website visitor psychology research and shares two case studies on ...
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Season 1
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Episode 42
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32:09
Episode 41: Leveraging Thought Leadership and PR Strategies in the B2B Space | Amy Littleton
In this episode of the Interesting B2B Marketers podcast, Steve and Amy Littleton, President of Stretch PR, discuss the importance of thought leadership in the B2B space and how to use data and research as powerful tools for positioning a...
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Season 1
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Episode 41
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29:01
Episode 40: Challenging Assumptions and Understanding the Customer Journey | Barbara Stewart
In the latest episode of the Interesting B2B Marketers Podcast, Steve and Barbara Stewart, Founder of Hiya Marketing, both have decades of diverse expertise in advertising, consultancy, marketing, and behavioral science. They discuss a ...
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Season 1
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Episode 40
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36:10
Episode 39: Win-Loss Analysis & Creating Customer Communities | Nate Bagley
On the latest episode of the Interesting B2B Marketers podcast, Steve and Nate Bagley, Head of Content at Clozd, discuss how to implement a comprehensive win-loss analysis program within an organization. They also cover topics such as c...
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Season 1
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Episode 39
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35:15
Episode 38: Data-Driven Transformation to Unlock Revenue Growth| Ari Capogeannis
In the latest episode of the Interesting B2B Marketers podcast, Steve and Ari Capogeannis, Head of Revenue Marketing at Nvidia, discuss the balance between traditional and new marketing approaches focusing on data-driven transformation.&n...
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Season 1
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Episode 38
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40:09
Episode 37: Boosting B2B Leads with Content Strategy & Navigating AI Risks | Jeff Coyle
In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits in with Jeff Coyle, co-founder, and chief strategy officer of MarketMuse with 25 years of experience in content strategy, lead generation, and search engine optimiza...
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Season 1
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Episode 37
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38:33
Episode 36: Optimizing B2B Marketing Operations: AI, Automation & Building Customer Relationships | Charlie Riley
This episode of Interesting B2B Marketers Podcast features guest Charlie Riley, Vice President of Marketing for North America at Send, who has extensive experience working with franchise groups and building a local co-marketing co-o...
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Season 1
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Episode 36
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30:45
Episode 35: Driving Innovation in B2B Marketing: AR, AI, & CX Insights | Joel Harrison
On the latest episode of Interesting B2B Marketers, Steve Goldhaber sits with Joel Harrison, one of the founders of B2B Marketing, an information services organization focused solely on B2B marketers. He discusses two award-winning...
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Season 1
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Episode 35
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44:15
Episode 34: Unlock Your Marketing Potential: AI, NLP & Beyond with Katie Robbert
In this episode of the Interesting B2B Marketers podcast, Steve sits in with Katie Robbert, Co-Founder and CEO of Trust Insights, a marketing, analytics, and data agency.Katie discusses the power of natural language, machine learning, an...
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Season 1
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Episode 34
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29:53
Episode 33: B2B Marketing Strategies: Growing & Scaling Startups | Chris Freeman
In this episode of the Interesting B2B Marketers podcast, Chris Freeman, Advisor & EIR at Techstars, Colliers Intl., & Food Foundry, shares his experiences as a tech advisor and startup mentor. Chris discusses a case study about a start...
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Season 1
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Episode 33
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33:18