In this episode of the Interesting B2B Marketers podcast, Steve sits in with Katie Robbert, Co-Founder and CEO of Trust Insights, a marketing, analytics, and data agency.
Katie discusses the power of natural language, machine learning, and artificial intelligence to unlock insights from customer feedback. They give advice on how businesses can leverage tools to create a deeper understanding of their customers' needs, beyond just conversion.
The conversation also dives into the intersection of marketing and technology, offering tips for those working with developers. Other topics discussed include Google Trends, the potential for an Apple-Google merger, the psychology of marketing, being patient in your technology journey, and advice they would give their younger selves.
Tune in to learn more!
Connect with Katie Robbert and Steve Goldhaber on LinkedIn.