Episode 42: Keyword Targeting & User Engagement: Winning SEO Tactics | Andy Crestodina

In this episode of the Interesting B2B Marketers podcast, Steve sits in with Andy Crestodina, co-founder of Orbit Media Studios. Andy has over 22 years of experience in SEO and website visitor psychology research and shares two case studies on topics such as website redesigns, keyword targeting, user engagement metrics, conversion optimization, content marketing, and the impact of AI on search behavior. 

Through this conversation, Andy covers various aspects of digital marketing and emphasizes the importance of analytics and SEO for promoting a business. He also highlights the value of original research in content strategy and shares what skills make successful marketers. 

Finally, he reflects on his past experiences to provide hindsight insights into areas such as long-form content production and SEO services. 

Connect with Andy Crestodina and Steve Goldhaber on LinkedIn.